We were tasked with creating inserts for our tie and bow tie boxes. Customers would get these inserts when they received their order in the mail. The explicit purpose of the inserts was to encourage customers to leave reviews and post their pictures on social media. We also wanted to thank the customer and remind them of our social mission, as extra incentive to share their reviews. We used the styling of the transactional emails that customers had been receiving throughout the rest of the design process, because the inserts are a part of that series of correspondences. Our goal was to make these applicable for orders coming through each one of our pipelines: wedding, organizational, and individual. These will come into production in time for the holidays, 2018.
Adobe Illustrator & Photoshop
Knotty Tie Co. 2018. Team: Skai Stundziate